Hi I'm Jerry,
a designer in NYC who cares deeply about improving inputs and solving the right problems.
With over 15 years of experience, my perspective on design has been shaped by its timeless principles and the way they’ve moved throughout its eras. As we enter one where we shape our own tools while we use them, conviction in how we design matters more than ever.
Form is function.
How something looks is part of how it works. Aesthetics isn’t taste handed down from on high - it’s a discipline that can be learned, mechanically analyzed, and applied. Everything was magic until we learned how it works.
Acknowledge the multiverse.
There’s no excuse for only designing what’s immediately next. Edge cases, degraded experiences, future versions of the problem - an intuitive grasp of adjacent states should inform every decision made today.
Foster resonance.
The value of bringing people together isn’t so we can be bunched up a little more. A successful team generates resonance - a powerful result of how each person amplifies or factors into each other. Whether it's aligning on core beliefs or diverging at the fringes.
True leaders are catalysts.
Leadership isn’t a title or a position on the org chart. It’s whether you move things or wait for things to move. I’ve worked with junior team members who were catalysts and directors who were inert. That distinction is what I look for in a team, and what I hold myself to.
The builder bubble is becoming more opaque.
Builders are a strange, specific kind of person. We’re biased toward complexity, toward optionality, toward the way we’d use it ourselves. As AI accelerates delivery, it also accelerates the assumptions we place on others. Combating this has to be structural - built into how a team thinks, not solved periodically with usability tests.