Zip Mobile App
Maximizing TTV through various lean features and experiements
Zip provides U.S. customers the ability to shop at any online store and pay for items in installments. Customers can set up payment plans, generate virtual card numbers and pay with them at online checkouts, all within the Zip mobile app.
Numerous journeys and flows throughout the shopping areas of the app provide plenty of opportunities incrementally lift TTV through optimizations and lean experiments.
However due to the complex nature of the app, teams are presented challenges in keeping the experience cohesive, contained and accounting for edge cases.
A small feature giving customers timely visibility of their remaining balance to drive TTV.
Customers completing a purchase in the Zip app relied on merchant order confirmation screens to signal the end of their shopping journey.
Research and data indicated that a key driver to increasing repeat purchases from customers was better awareness of their spending power.
Presenting the customer's remaining spending power at the completion of a purchases was an opportune moment to both raise the likelihood of repeat purchases as well as provide a moment of delight at the resolution of the customer's key purchase journey.
The UI of this experience needed to strike the right balance amidst the layout of the shopping experience, variable auth-detection timings and the behaviour of a post-purchase Rokt popup.
The experiment proved successful with a slight uplift in app TTV and returning customers.
Importantly it also lead to the creation of a platform allowing different messages in future depending on the type of purchase and conditionality of the customer's resulting spend power.
(This page is a WIP).