Beliefs
While my modus operandi is generally to be adaptable and act as a force multiplier for the teams and organizations I cohabit, it's never been more important for design to challenge and push companies, agencies and teams to do better for people.
Even more so now with modern challenges of privacy concerns, AI ethics, inclusivity and hazy user consent. The opportunity for design is no longer merely a good expereince, it's a safe, protective and ethical one that promotes wellbeing.
Design is a practice, not a profession. A designer is never 'complete.'
Most senior IC in a 5-person design team at Zip – a leading BNPL fintech. Working as an end-to-end product designer for multiple squads on Zip's core mobile app product, as well as leading Zip's design system and driving team processes and user research practices.
Design is a means to a very critical end - an experience.
Lead Product Designer in a team of 10+ full-stack product designers at Zip (Australia). Worked across multiple teams on mobile app features, online portals and web experiences for both B2C and B2B products. Designed a Spend Management platform, re-designed a mobile app, worked on numerous features and helped drive the North Star vision project of Zip's core app product. I also helped drive new design processes, create team principles and career pathways.
Design must stay opinionated, push boundaries and challenge companies to do better, not matter how mature it is.
Product Designer at SiteMinder – a tech scale-up offering some of the world's leading hotel management SaaS products. Worked across several different SaaS and web-based products operating in 150 countries and 8 languages. Designed database management tools, onboarding experiences, design systems, mobile app features and more, while navigating regional compliance regulations, multi-language compatible UI and complex conditional logic involved in hotel booking, guest and inventory management.
Design is the greatest catalyst to achieving, but on its own it achieves nothing.
Lead creative in a Sydney-based digital design agency. Art directing for a small team of 4 designers, running design ops, mentoring and educating. Helming largest projects involving client presentations, some project management, planning and design. Projects included: retail and e-commerce websites for Australian Geographic, Fantastic Furniture, Mortgage House, as well as SaaS products and internal tools for Australia's largest debt consolidation company, a fintech startup in the Bill Payments space and an investment application portal.
Beliefs are just talk, if you have opporunities on turning this into action I'd be stoked to chat about them!