About
I'm a principal product designer focussing on clarity, leverage, and systems that scale.
I’ve spent the last decade designing and evolving complex products where the challenge isn’t execution, but about good decisions under ambiguity. My work sits across strategy, design, and delivery, with an emphasis on creating structures that help teams move faster without sacrificing quality.
I operate most effectively where:
Problems are poorly defined.
The right trade-offs matter.
Design needs to scale beyond the visual.
How I work
Turn ambiguous strategy into executable plans.
Create shared mental models across product, design, and engineering.
Remove bottlenecks that slow down shipping.
Build systems that let teams make good decisions without me.
I’m comfortable owning ambiguous initiatives and helping teams find clarity without over-process.
Progress over polish.
Clarity over cleverness.
Systems over one-offs.
Reduce attention, don’t capture it.
Current focus
Expanding design thinking across larger domains to enable design-driven decisions at an org level and designing/exploring AI-assisted workflows that help teams explore more ideas without increasing cognitive load.